Portfolio of projects I have worked on as a UX/UI designer, content writer, front-end web designer, and graphic designer.

Project and Overview #1

Social Media Campaigns for B2B Medical Software Company

Role: Content writer and graphic designer

Summary: Revamp the Company’s LinkedIn and Facebook social media accounts after nine months of stagnancy. Post 2x a week, including B2B-focused ads, content for the target audience of physical therapists, holidays, and relevant themes.

I utilized Trello for organizing content ideas, tracking their progress, and requesting feedback from stakeholders…

How I grew social media interaction and followers

Prior to my role as social media content creator for Systems4PT’s in late June of 2024, the company’s social pages had a follower count of 609 on LinkedIn and 667 on FaceBook (their two primary platforms) with an average interaction rate of .01% – 1.5%.

While competitors had larger follower numbers, their interaction percentages were similar due to having a non-organic follower base.

The first social campaign was to last 6 months and include posting 2x a week with fresh content and repurposed blog articles. The primary goal of my first independent campaign is to increase engagement with current followers to at least 3%. I would do so by creating organic content that focused on the issues our users were experiencing with industry challenges and

After the campaign, LinkedIn followers had grown to 620 on LinkedIn and FaceBook to 670. Engagement increased to an average between 4%-6.8% (see our LinkedIn engagement growth below for the year of 2024! While it may not seem like much, for a small software company with a very small target audience (outpatient physical therapists), these numbers are a reflection of organic growth from valuable content.

Project and Overview #2

Graphics and Ads

Marketing Team Role: Lead/Single Designer

Project Summary: Create ads, graphics, and copy that align with a business’s brand, tone, and overall messaging to effectively engage their audience.

How I approached the project...

Project and Overview #3

WordPress Website

Marketing Team Role: WordPress Developer

Project Summary: Website rebranding, creating new imagery, copy, and graphics, while implementing SEO optimization and resolving over 20,000 technical errors to improve performance and user experience.

How I approached the project...

What I Did and Why I Did it

My initial steps for this project was to find identify errors and issues in the user experience and performance of the website. I completed a full website crawl report using SEMRUSH and analyzed the page load speed using GTMetrix and Lighthouse. Using these reports, I was able to identify bottlenecks, plugins, broken features, and poor implementation practices that had bogged with website down & increased vulnerabilities.
I conducted research using competitor websites, customer reviews, user-testing, & current industry best practices. I created visual mockups using Sketch and Figma that were presented to Stakeholders for approval of pending design and structure changes.
To complete the redesign without interrupting main site functionality, updates began with the creation of a STAGING site
To achieve layout and structure goals, I utilized the AVADA theme and customized each page individually.
Prior to the update, there was no formal CONTACT page for the site and the conversion rate for systems4pt website visitors was .30% prior to the update. After the new contact page was implemented, conversion rose to 3.0%

Requirements

Create a development testing site along the primary site/Merge the development testing site with the primary site.
Remove unused plugins.
Remove any and all duplicated content that is negatively affecting SEO
Build keyword strategy and implement relevant keywords across all web pages
Implement META data to all pages and posts
Decrease image file sizes and improve quality
Install stable plugins that contribute to website performance and security
Create a CONTACT page with a trackable form to improve conversion rates.
Update all logos, company taglines, and spelling of company name. Change color scheme
Replace or remove broken links, images, and pages
Work with the company president and customer liaison officer to reflect the company’s mission and goals

Project and Overview #4

Print Magazine

Marketing Team Role: Copywriter, Content and Graphic Design, Print Product manager

Project Summary: Create a 20-page magazine and 5 informational tri-fold fliers utilizing engaging visuals and layouts. Features include marketing content and 5 well-performing blog articles from the company website. A 2-week draft due date placed a heavy time constraint on the project. Project draft was completed 1 day prior to due date with all edits complete and sent to print 3 days prior to final due date.

How I approached the project...

I was approached for this project by members of the marketing team requesting print versions of popular blog articles and information about our software for an industry conference in the fall of 2024. With only 6-weeks to complete my first print project, I utilized Figma for a whiteboard to brainstorm, and an Adobe Illustrator template to begin mockups of a cover and several articles and one-page pieces.

Project and Overview #5

Copy and Content Writing

Marketing Team Role: Copywriter for company website, graphic ads, social media copy, blog articles, etc.

Summary: Researched and authored over 25 compelling articles for the company blog, in addition to crafting engaging copy for web, email, and social media marketing campaigns.

Physical therapy & Women's Health

Sharing the value of physical therapy in women's health, primarily for post partum care and recovery, was an especially important project for me. My goal was to enlighten those who may not have thought of physical therapy for treatment.

Read Article

navigating outages in healthcare

Interested in understanding the common issues clients faced, I wrote this guide to help healthcare clinics avoid the pitfalls of relying heavily on technology and devices to manage business and patient workflows.

Read Article

Physical Therapist Burnout

My article for "Physical Therapist Burnout" became the highest shared Facebook post in company history, amassing over 500 interactions across all social media platforms. Website traffic for the 3 days following the post reached record highs.

Read Article

#1 Post 2023

Project and Overview #5

UX/UI Case Study: Hockey League Sign-up Website

Project Overview

Small Ice Hockey League needs a website where the public can view league information, sign up to play for the league, and view game schedules and scores.

Requirements

Mobile Friendly and WCAG 2.2 Accessibility compliant

Data secure league sign-up forms

Game Schedule
Game Scores

League admin access to add game scores

How I approached the project...

I visited the Sarville ice hockey rink and gathered the following research and resources:

Current paper league sign-up forms, information packets, waivers, etc.
Marketing fliers and school hand-out forms currently used to promote the league.
Photos of the outdoor ice rink and samples of league colors
Observed users completing forms – one adult (aged 56) and one teen (aged 17) completing paper forms
Reviewed three weeks’ worth of emails (42) and voicemails (19) received by league administrators regarding public inquiries about the league.

Project and Overview #5

UX/UI Case Study: Small-Business Informational Website

Role: WordPress Designer/Developer

Introduction: Noth Family Tree Farm has been growing Christmas trees for 23 years using only a social media business page to advertise and act as their online presence. Business has almost tripled in the last 5 years, and questions from social media & phone calls during the busy holiday season were becoming difficult for a lean staff.

Project Summary: Noth Farms is looking for a simple website with 3 main goals and 1 interactive feature. Users will consist of the general public as well as local businesses in need of an evergreen tree for an event or holiday

How I approached the project...

I began with a discovery meeting with the manager and co-owner of Noth Farms, Julie Noth where I have her answer the following questions that help me align with the client's needs, expectations, and objectives right from the start:

What is the primary goal of the website?
- Are you aiming to inform, sell, showcase a portfolio, provide a service, or something else?
Who is your target audience?
- What are their demographics (age, gender, interests)?
- How do you want them to feel or act when they visit the site?
Do you have a brand or design guidelines?
- Do you have a logo, color scheme, fonts, or other visual assets?
- What’s the tone and style you want for the website (e.g., professional, friendly, minimalist)?
What functionality do you need?
- Do you need an online store, booking system, blog, contact forms, or any special features?
Do you have a preferred platform or CMS?
- WordPress, Shopify, Wix, custom HTML, etc.
- Or are you open to suggestions?
What are your content requirements?
- Will you be providing all the text, images, and videos, or do you need help creating that content?
Who are your competitors or similar websites?
- Are there websites you admire or want to differentiate from?
Do you need SEO or marketing support?
- Do you want your website optimized for search engines?
- Will you be needing content strategy, keyword research, or social media integration?
What is your timeline and budget?
- When do you need the website to be live?
- What is your budget range for the project?
Do you need ongoing maintenance or updates?
- Will you need help with site updates or technical support after the site is live?